Madeira Living Lab

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Information doc: 

Raul CairesChairman of the BoardPhone: +351 291 72 1011Mail:

Alvaro Oliveira Senior Consultant Phone: +351 21 486 67 84 Mail:

Madeira Tecnopolo, SA Caminho da Penteada 9020-105 Funchal, Portugal

Effective member: 

The Living Lab for mobility and innovative IT services and technologies.

Description of Concept 

The Region of Madeira has two islands Madeira and Porto Santo, with a population of 250,000 and 5,000 people respectively, with an ideal size for testing socio-economic variables and for the adoption of new social behaviours in a confined environment driven by sustainable regional development. Madeira has a comprehensive telecommunications infrastructure, namely a high penetration of mobile communications (GSM and UMTS), being most of the population covered by Internet broadband access (ADSL and Cable) and a very active e-Inclusion Programme. Madeira is very demanding in terms of wireless communications due to the specific orography, high mountains and narrow valleys, making an excellent environment for testing new communications solutions and services. A platform integrating the existing communications and applications is under way (Optical ring, WIMAX, Wi Fi and Satellite). Madeira Living Lab has been applying and refining user-driven innovation methodologies from product to service design as well as to policy making. It has started with an extensive involvement of all the relevant stakeholders of the knowledge society at the time of creating the Framework Policy, operational programmes as well as action plans to implement the Information Society and the Innovation Culture. We believe that the European Living Labs Network is the strategy to drive an Innovative Europe allowing to create the value that will support our quality of life and well being. The integration of collaborative resources that may be distributed, the development of new services and the refinement of existing ones requires extensive testing and validation where users are an integral part of the Living Lab. This means both technology and human factors, including focusing on user devices and cross platform access on one end, and collecting, analyzing and taking into account feedback and experience from users, define the research challenges. Madeira Living Lab roadmap includes the following activities: user involvement, experience and sustainability, social acceptance studies, integration of new technologies and services, technology and services assessment, social shaping of technology, analysis of social networks and underlying relationships and innovation diffusion.

References and Track Record

The Madeira Living Lab methodology, tools and results have been published during the last 3 years in several papers and Conferences: e-Challenges, HICSS, ICE, IST Workshops, etc. This information is public domain and open, being proactively disseminated and promoted.