Creative Media Lab

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Information doc: 

INTELI – Inteligência em Inovação, Centro de Inovação Catarina Selada

Tel. +351 21 711 22 10

Effective member: 


Description of Concept

The “Creative Media Lab” is an open, innovative and creative community with the objective of the conception, development, validation and testing of novel services/products and applications/solutions in the area of ”Digital Media”, namely digital journalism and participatory media, considering the citizens (readers) as lead users in a real-life context of a university, a neighbourhood, a city or a region. A human centric, user driven and open innovation approach is privileged. In fact, we are witnessing the emergence of a new paradigm called “public intelligence”, which represents an enforcement of social networks, collaboration, interactivity and information sharing between several intelligence communities: political, academic, entrepreneurial, the media and civil society. This new philosophy has had tremendous impact on the journalist activity, and concepts such as “public journalism”, “participatory journalism”, “collaborative journalism” or “citizen journalism” are emerging. Citizens are taking an increasingly active role in the processes of collection, analysis, production and distribution of information, in a perspective of human (user)-centric systemic innovation. The development of the information and communication technologies has enhanced this phenomenon, leading to the emergence of collective communities such as blogs, wikis, podcasts, social networking, etc. These new forms of journalism and the emergence of groups of “reporter citizens” have been inducing a radical change in the traditional media and the emergence of new solutions in the area of digital media. The focus area of the “Creative Media Lab” is using digital media as an enabling technology, aimed at developing and producing innovative and creative applications/solutions in the area of journalism (contents and interactive tools/platforms), within a co-creation perspective. INTELI, a Portuguese think tank oriented towards science, technology and innovation policies, and Público newspaper, a daily Portuguese newspaper of national scope, are the main partners of the Living Lab. It is worth of notice that these two entities are involved in the “University of Texas at Austin – Portugal International Collaboration Programme”, recently signed by the Portuguese government, as “industrial and institutional affiliates” in the area of “Digital Media”. The other stakeholders implicated in the initiative are public organisms, research institutions, R&D based companies, and the users/citizens as a group of the actual and potential readers of the newspaper (circa 300.000 readers and 960.000 online visitors).  

References and Track Record

As the “Creative Media Lab” is still in an early phase of development, it is premature to report results and impacts. However, as an embryonic case study of our activities and citizens’ engagement, INTELI and Público have been developing and testing an online interactive platform with the participation of a lead group (“knowledge community”) of content producers, journalists, researchers, opinion-makers and citizens in order to share and discuss information and knowledge about the national economic, social and cultural development and eventually influence the policy-making process. The intention is to involve the overall civil society in this initiative, which has been quite successful. We can refer to on-going and future services provided at local, regional and European levels: manage large samples of stakeholders/citizens in the co-creation and validation processes; develop a creative environment and facilitate the interactive creation process; promote innovative projects; develop intelligence services and products; facilitate and intermediate new business opportunities; promote open innovation culture; contribute to the policy decision-making process, etc.